In fine style

Art direction & design | Stockholm, Sweden | Mail: | Phone: +46-70-797 00 81

Selected works In fine style

Magasin Hemsedal

Magasin Hemsedal

Art direction and graphic design for Magasin Hemsedal, a 76-page guide to the Norwegian ski resort Hemsedal, produced for Skistar AB.

ABBA in Japan DVD <br>package design

ABBA in Japan DVD
package design

Art direction and graphic design for the ABBA in Japan DVD packages.

T-shirt design

T-shirt design

A selection of t-shirts designed just for the fun of it.

Beauty on water

Beauty on water

Stockholm - The Beauty On Water. World-class infrastructure combined with breathtaking seaside scenery.

Veryday web start page

Veryday Mobile Website

Art direction, usability design and visual design for the mobile website of Veryday, one of the world's top-ranking design and innovation consultancies. The site was awarded "Mobile of the day" by the Favourite Website Awards 30th April 2013.

Veryday logotype evolution

Veryday corporate visual identity

Corporate visual identity for Veryday, one of the world's leading design and innovation agencies, established in 1969 and previously known as Ergonomidesign.

Hestra Gloves start page

Hestra Gloves web design

Web and usability design for the international web site of Hestra Gloves, one of the world´s leading glove brands in skiing, outdoor recreation and leisure.

Re-Tron user interface

Re-Tron user interface design

Interface design for the Re-Tron instrument, a emulation of the classic Mellotron - the unique tape playback keyboard made famous by such as The Beatles and Led Zeppelin.

Carl Magnus / Blog

Carl Magnus web design

Web design and photography for Carl Magnus Palm, Swedish author and pop music wizard as well as internationally renowned ABBA specialist.

Abba Happy New Year 1

ABBA Happy New Year limited edition 7" single

Art direction and design for the Happy New Year strictly limited edition 7" vinyl single. All 500 numbered copies were sold out in less than a day, one week before the official release. According to the ABBA Fan Club this single is "the must have item of the year".

Upplevelseakademin logo detail

Upplevelseakademin visual identity

Complete visual identity for Upplevelseakademin, a joint venture between SLAO, SHR and SCR with the objective to gather the best education in Swedish tourism industry. The project included logo design, printed matter and web design, and resulted in a Visual identity manual.

Abba Deluxe Edition cover

ABBA Deluxe Edition Series

Art direction and design for the ABBA Deluxe Edition Series. The Deluxe Edition features the original studio album extended with bonus tracks, plus a second disc of vintage visual material. The Deluxe Edition project is an ongoing extension of the package redesign I made for the re-release of ABBA's eight studio albums in 2001.


Welcome to the online portfolio of In fine style, showcasing a selection of projects carried out in recent time. I am specialized in concept development and visual design. Services include art direction and visual brand communication resulting in digital design, visual identities, usability design, packaging design and editorial design. Among other things. Greetings!

For more info, please contact


A selection of clients, both past and present (in no particular order):

Universal Music, Propellerhead Software, Hestra/EBDC, Skistar, Karolinska Institutet, BankID, Telia/Augusti, KTH/Familjen, Bredbandsbolaget/Familjen, Canon/802, Carlsberg/S&B, MTG, Åka Skidor, Norr Magazine, Doc Morris Apotek/Gudfar, TimeLife

Propellerhead Software brand design

Propellerhead Software brand design

Logotype designs for Propellerhead Software, creators of some of the world's most innovative music software and technology standards.

The Cardigans Best of <br>design concept

The Cardigans Best of
design concept

Art direction and graphic design for the Best of album by Swedish band The Cardigans.

User interface design

User interface design

User interface design for the ReGroove Mixer and the Transport Bar of the virtual studio rack Reason from Propellerhead Software.

Dark knights of Korpen

Dark knights of Korpen

Mardrömselvan BK - the dark knights fighting on the dusty football grounds of Korpen.